Drunk Elephant has long enjoyed a cult following of devoted beauty aficionados. Since launching in 2012, the brand has firmly believed that honest-to-goodness, clean, vegan, and cruelty-free products would speak for themselves. Early adapters from the beauty space, especially editors, were quick to name drop Drunk Elephant as their skincare must-haves. It was as if the catchy, neon-bottled beauty bottles were tickets to the kingdom of cool. From day one, the team was certain about its no advertising, no paid endorsers policy. A decade later, Drunk Elephant’s staunch followers continue to swear by its products and disruptive approach to skincare..
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