Cybertruck On Track To Become No.1 Cross-Shopped Vehicle Against Rivian, Says Edmunds

Rivian will be tested in the coming months when Tesla launches the Cybertruck.

The Irvine, Calif-based electric pickup, SUV, and van manufacturer gained instant notoriety when it beat all the big legacy automakers — General Motors, Ford, Dodge — to market with an electric pickup in 2021.

And its vehicles are in demand. Rivian announced rising production and delivery totals for the third quarter earlier this month. And it had the highest growth rate of any car manufacturer in California — the nation’s largest EV market — in the first six months of 2023, according to figures released for new vehicle registrations by the The California

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