Coach Airways May Be A Short-Lived, But Valuable, Flight Of Fancy

Coach class has a whole new meaning thanks to New York leather goods brand Coach opening a pop-up store on a Boeing 747-230B aircraft in a shopping mall in Malacca, Malaysia, located between Kuala Lumpur to the north, and Singapore.

The June debut got a lot of media coverage as Tapestry, Coach’s owner, expected. It wasn’t only from the fashion press but aviation titles too. The brand has gone to a lot of trouble to create its first concept store and café housed in a jumbo jet at the Freeport A’Famosa Outlet village. As well as the detailed fit out using retro colorways and prints, the store

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