In 1998, to mark Chopard’s first year as a partner of the Cannes Film Festival, Caroline Scheufele, co-president and artistic director, redesigned the Palme d’Or, the film festival’s highest honor, and the luxury brand’s high jewelry workshops in Geneva for the first time created the trophy. The prize was marked by a delicate palm frond made of highly polished Fairmined-certified 18K yellow gold resting on a rock crystal cushion-shaped base. The bottom of the palm’s stem is shaped as a heart, Chopard’s symbol.
To honor the 25th anniversary of this partnership while the film festival celebrates its 75th anniversary, Scheufele redesigned the Palme d’Or for the
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