In Las Vegas, when it comes to conventions, one of the changes that’s constant are the badges.
On Thursday, as I walked through the lobby of the Wynn, it was filled with lanyards indicating the wearers were attending the National Business Aviation Association’s annual Business and Aviation Conference, known as BACE.
By Friday, the name tags were for something else, from companies selling electronics to medical devices and chemicals.
These conventioneers had no idea that the over 20,000 folks attending BACE, most of whom had just left, play an important role in helping their industries succeed.
new campaign launched last week will start correcting some
→ Continue reading at Forbes
