Bang & Olufsen Release the $38k “Tesla of Loudspeakers”

“Think of this speaker as a Tesla. It represents not only what’s possible via the latest technology, but delivers it in an unparalleled user experience. Its form, like a sports car, is derived from its function; in the speaker world, that means a speaker designed to realize a truly 360 immersive experience mixed to a listener’s exact standards.

No front or back, and speaker drivers aligned in a variety of directions,” Marie Kristine Schmidt, Corporate Vice President and Head of Brand, Design & Marketing at Bang & Olufsen recently told JustLuxe. “And just like the Tesla is the future of automobiles, the BeoLab 90 is the future of sound.”

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