A popular car search and research company has released the results of a comprehensive study on vehicle colors. The report, published by iSeeCars, reveals that most U.S. consumers prefer to be subdued rather than flashy — popular grayscale colors, including black, white, gray, and silver, remain the most popular colors on the road, capturing nearly 80 percent of today’s market.
The iSeeCars approach reviewed over 10 million 1- to 5-year-old used cars sold between January and August 2018 and 2023. Each sale’s color and geographic location were recorded and analyzed to determine the most popular car color in each metro area, state, and nationally.
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