Sovos/Ship Compliant’s conference took place this summer in the Napa Valley with a couple of notable differences. The first was its focus on diversity and the second was its hardcore marketing insight from millennials.
The conference’s statistical focus was—as usual—on the rise in direct-to-consumer [DTC] wine sales over the past year during the pandemic. According to Ship Compliant—which provides wineries with shipping and distribution compliance and management—DTC shipment value rose 8 percent over a year ago.
Some other salient findings included that last year marked a year of recovery and return to normalcy for the wine industry, in a year that was anything but.
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