Paramount+ debuts Thursday as the latest — and last — streaming option from a major media company, this time from ViacomCBS. It’s betting that consumers are willing to add yet another paid streaming service in an increasingly crowded field.
Its backers hope a smorgasbord of offerings — live sports and news, reboots of properties like “Frasier” and “Rugrats,” original shows like “Star Trek: Discovery” and the ViacomCBS library — will entice viewers. But its relatively late entrance to a competitive landscape and a $4 price increase compared to its predecessor, CBS All Access, could make it a challenging sell.
“Paramount+ has a mountain of challenges ahead of it,” said
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