Let There Be Neon lighting up the city

Let There Be Neon, located at 38 White Street in Tribeca, has been making and restoring neon signs for 50 years. Owner and Brooklyn native Jeff Friedman has been with the company — which was founded in SoHo in 1972 by late artist, filmmaker and painter Rudi Stern — for 45 years.

“He saw a need and a love for neon signs, which he felt were being neglected, being replaced by cheap plastic signs at that time,” Friedman said. Friedman added that Stern’s original concept was to take existing old neon signs and resell them.

Stern also had the idea of offering custom neon signs. Soon, they were making signs

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