I’m a firm believer in going into Black Friday with a shopping plan. TBH, the day (it falls on November 24 this year, FYI!), has the best deals you’re likely to see all year. Not only is it the best time to stock up on all the holiday gifts for your loved ones (hey, they don’t have to know you got it on sale!), but it’s also a fabulous time to treat yourself. Based on previous experience, the best Black Friday deals come from your fave beauty brands—and they’re typically the ones that sell out the quickest, too.
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