Emily Ratajkowski and Demi Lovato Influenced Me to Try Breda Watches and I’m in Love

Have you ever seen one of your favorite influencers wearing a cool, vintage-inspired watch and wondered where they got it from? Like, sure, your dad has a watch that he wears everyday, but the ones I’m talking about are watches. Well, there’s a good chance that it’s from Breda, a design-forward, vintage-inspired watch brand started by Amir & Shabeena Meghani. Breda showed up on my radar a few years ago when I started to get into in watches as a form of jewelry and I was immediately obsessed with their interesting, sculptural designs.

Their celebrity and influencer fans are numerous: Emily Ratajkowski, Demi Lovato, Raul Lopez, Sabrina Brier, Reece Feldman, and tons of other Pinterest-y fashion girlies. EmRata has been spotted multiple times wearing the Elemental version of the Jane watch, a simple oval silhouette that’s one of the brand’s best sellers—and honestly, I’m interested in anything that woman wears.

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similar to Emily’s now out-of-stock watch

Breda Jane (Tethered) in Gold/Midnight

Jane (Tethered) in Gold/Midnight

Breda’s most recent release is the Tethered collection, featuring their classic watch faces with a slim, woven band. I had been eyeing their popular Jane watch with a sky blue Mother of Pearl dial for over a year now, so I snagged it in the new Tethered style, and it’s the perfect addition to the mixed gold and silver rings I wear on a daily basis. Fellow small-wristed people will appreciate that the band is completely adjustable, so no worrying about it slipping and sliding down your arm!

hand displaying jewelry against a city backdrop

Hannah Oh for Cosmopolitan

How pretty is the Jane watch in Gold? The slim profile is perfectly understated for everyday wear.

While my exact watch sold out pretty quickly, it’s still available in other colors and band styles. I’ll admit that I’m newer to wearing watches, but I’m honestly eyeing the mixed metal Tethered Jane because it’s such a great combo of metals to jazz up a boring work ‘fit.

Shop the Jane here!

Jane in Gold/Sky

Breda Jane in Gold/Sky

Jane (Tethered) in Gold/Champagne

Breda Jane (Tethered) in Gold/Champagne

Jane (Tethered) in Gold/Silver/Champagne

Breda Jane (Tethered) in Gold/Silver/Champagne

Demi Lovato has taken to Instagram twice to post mirror selfies showing off her Breda Time Ring, a pretty stainless steel piece embedded with Austrian crystals that was made in collaboration with the jewelry brand Dalmata. Yes, it has a fully-functioning watch face, and yes, it’s still in stock!

demi lovato taking a picture of herself in a mirror

Demi Lovato/Instagram

Demi’s exact ring

Breda BREDA × DALMATA Time Ring

BREDA × DALMATA Time Ring

There are so many other Breda styles that are incredibly chic that I couldn’t just not mention—the Virgil, a classic rectangular shape that comes with a gorgeous ochre face, the Revel, which features a chic buckle design, the Coda, a more masculine silhouette, and the Sync, an androgynous, mechanical watch with a thin, flat band. I could go on and on yapping about my favorite styles, but why don’t you just browse the gallery below instead?

Oh, and pro styling tip: You can wear them one at a time, or take a note from your favorite fashion influencers and stack a few of them on one wrist for a maximalist bracelet moment!

Breda styles that I’m currently coveting
Headshot of Hannah Oh

Hannah is the Shopping Editor at Cosmopolitan, covering all things from chic home decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend’s mom. She previously wrote for Seventeen and CR Fashion Book. Follow her on Instagram for hot takes on red carpet fashion and pictures of her office outfits that nobody asked for. 

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