4th of July Eye Candy: The Spirit of ’76 in Bicentennial Advertising

Jimmy Carter was on the rise, and comics were making sure the nation wasn’t forgetting the Watergate scandal. Village Voice Archive/RCB Collage

This Independence Day we’re taking a trip to 1976 in the Village Voice Wayback Machine. Among other questions: Why was a donkey climbing a skyscraper in an ad for Korvettes department store?

Less than a year after President Gerald Ford told New York that the federal government would not bail the city out of its fiscal crisis (which led to the infamous Daily News headline “Ford to City: Drop Dead”), Gotham gussied itself up to celebrate not only America’s

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