Wild Wonder named Colour of the Year 2023

Paint brand Dulux has revealed Wild Wonder, a pale yellow paint colour that it described as “a soft gold with hints of green” as its Colour of the Year for 2023.

Wild Wonder was selected for its close association with nature. The brand said this echoes the global shift toward sustainability, reconnecting with the outdoors and wanting to be more grounded, particularly following the recent period of uncertainty.

Wild Wonder is a golden green paint colour

“Our relationship with the natural world feels more precious and precarious than ever,” said Dulux UK.

“Wild Wonder is a soft gold with hints of green inspired by fresh seed pods and harvest

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