Why Nike Can Afford to Drop Kyrie Irving, Exerts Say

Kyrie Irving’s relationship with the athletic apparel giant has been lucrative, but his recent post about an antisemitic movie has led the company to suspend its dealings with him.

Nike is facing plenty of challenges this year.

A glut of sneakers and sports clothing has built up in recent months, leading to concerns that Nike will have to heavily mark down prices on shoes and sportswear if it wants to sell them during the competitive holiday season. That has taken a toll on its stock, which has fallen 41 percent in the past year.

Then on Thursday, one of the superstar athletes with whom Nike partners, Kyrie Irving, was suspended by the

→ Continue reading at The New York Times

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