Why Are Bathing Suits So Expensive?

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There is a machine in South Brooklyn that looks like a transparent coffin and whirs like an industrial fan. Its metallic innards flit and glide until, within an hour, it releases a swimsuit, dropped from the machine’s underbelly like an egg.

It is a high-tech process that seems simple: Click a button, get a very nearly finished swimsuit. In a way, it mirrors the automated, on-demand, two-day-shipping experience that defines shopping for many people in 2022.

Yet dozens of decisions were made before the idea of that swimsuit became a tangible

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