There is a certain look that a certain type of person strives to achieve when getting dressed: composed, distinct — no one else is wearing this outfit — without trying too hard.
She may be wearing something just edgy enough to catch eyes but not turn heads. The style is a kind of camouflage, in that she rarely looks out of place, never overdressed nor underdressed. There are endless interpretations of this aesthetic, and endlessly subjective words used to describe it, like “chic,” “effortless” or “put together.”
But lately, the reigning phrase used to describe this look — the one often deployed by marketers and media to sell this look —
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