Universal Design Studio models Biotherm's Monaco concept store on a laboratory

The visual language of scientific laboratories informed the look of this blue-lit concept store in Monaco, which London firm Universal Design Studio has devised for skincare brand Biotherm.

Set inside Monaco’s historic Oceanographic Institute, Blue Beauty Lab is where buyers and other industry insiders can come to expand their knowledge of the science underpinning Biotherm‘s skincare line.

Visitors enter the Blue Beauty Lab via a circular doorway

Although the 30-square-metre concept store showcases a selection of the brand’s products, none of them are for sale. Instead, visitors can fully immerse themselves in the experience of being in the “lab”.

“Brands are increasingly looking to physical presence for means above and

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