To Some Fragrance Brands, Sustainability Is the Top Note

Artisanal companies from Britain to New Zealand are putting environmentally sensitive production, practices and packaging at the center of their business models.

For perfume lovers accustomed to the world of fragrances, a cherished scent might evoke luxury rather than sustainability.

But at Ffern, a plant-based perfumery that wants to connect the craft of making scents back to its traditional, artisanal roots, eliminating excess and creating a beautiful perfume go hand in hand.

The British brand works according to a made-to-order model, each season blending one eau de parfum — a genderless fragrance — for a limited roster of clients. Gone is the usual cap to cover the spray head. The glass bottle

→ Continue reading at The New York Times

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