A lovely idea derived from the simple cropping of type.
“The Swan is a public house and hotel in rural Essex. Under new management after years of neglect it was decided that the old bird needed a new lease of life. I created a simple new identity from a monogram that doubles as a swan, coupling it with a neutral palette and a friendly tone of voice to create a startlingly simple yet elegant solution.
Designed back in 2012 by Gareth Proctor of Sonnet, Sydney.