The Hot New Italian Player at Wimbledon: Gucci

Jannik Sinner swapped his athletic bag for a large logo-covered duffel by Gucci. It may be a new frontier for luxury brands in tennis.

It was the kind of bag you may spot in the overhead bin of an airplane’s first-class cabin. Except it was being carried onto Centre Court at Wimbledon by a 6-foot-2-inch redhead.

Jannik Sinner, 21, the Italian tennis player ranked eighth in the world, broke from tradition Monday when he emerged on court with a custom-made duffel bag wrapped in Gucci’s “GG” monogram, its red and green straps slung over a shoulder.

To the average sports fan, this may not seem so extraordinary. In basketball, tunnel walks have

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