The Cool Thing to Wear to the Big Game? Something Old.

The team store: A glorified souvenir shop at stadiums and arenas, where sports fans shop for official jerseys, snapback hats and a variety of magnets and key chains.

Also: rather passé.

“That is very out,” said Lily Shimbashi of Sportsish, a pop-culture newsletter and podcast aimed to female sports fans. “No one is buying apparel from the teams anymore, because it’s boring. It’s ugly.”

For more and more fans, official game-day apparel has been replaced by less official, trendier gear sold online. This shift has created a particular frenzy around vintage sportswear, like graphic tees circa 2001 — the Mets opening day or the Florida A&M University homecoming — or colorful, crispy

→ Continue reading at The New York Times

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