The Bronx Museum of the Arts reveals design for new Grand Concourse entrance and revamped brand identity

New York City’s Bronx Museum of the Arts is closing out October with the unveiling of a fresh new look and a glimpse at a transformative capital project that aims to further integrate the museum with the neighborhood that it has long called home.

This morning, the Concourse-based quinquagenarian cultural institution, which ranks as the only free contemporary art museum in the city, revealed a brand identity design—logo and museum website included—led by local strategy and design studio Team. Described by the museum as “bold, distinct, and resilient so as to reflect the ethos of the Museum and its vital work at the intersection

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