The Avatars Wear Prada

And Balenciaga and Thom Browne. Meta opens a new fashion store for the metaverse. Should you shop?

So that’s it.

Last October, after Mark Zuckerberg had unveiled his vision for the new Meta (formerly Facebook) and the amazing future that awaited in Web 3.0, and been roundly teased for his decision to do so via an avatar wearing exactly the same thing Mr. Zuckerberg wears in his everyday life — this, in a world of infinite possibility! — Meta picked up on the problem and threw down a gauntlet of sorts.

“Hey, Balenciaga,” the company tweeted, “What’s the dress code in the metaverse?”

This week Balenciaga responded, along with Prada and Thom Browne,

→ Continue reading at The New York Times

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