Talking Jewelry on TikTok

Influencers say they enjoy the experience but don’t make a lot of money from their efforts.

In August 2020, when Julie Dang, a 31-year-old psychiatric nurse practitioner in Houston, started a TikTok account to talk about her jewelry and luxury goods collection, she never expected that, a couple of years later, 21,500 people would watch her, as @jkimdee, shopping at the local Van Cleef & Arpels boutique for a Mother’s Day gift.

But those are the kinds of numbers that TikTok, the world’s most successful video-sharing app, has said it intends to grow — in this case, to reach the next generation of potential jewelry lovers: the 18- to 24-year-old Gen

→ Continue reading at The New York Times

[ufc-fb-comments url=""]

Latest Articles

Related Articles