Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy.
After three years of conducting business in Asia virtually — via video calls, digital conferences, even holograms — Swiss watch executives have travel on the brain.
“I just came back from Hong Kong,” Julien Tornare, chief executive of the Swiss watch brand Zenith, said in a phone interview in late February.
“And I’m going to mainland China in April,” he added. “We haven’t been there in three years. We’re organizing a lot of dinners with collectors and clients. We have to celebrate a few boutique openings that we couldn’t
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