French interior design Studio FB and the co-founder of fashion brand Frame, Erik Torstensson, have designed a California-informed store for the brand in London.
The store’s concept draws from the brand’s Californian origins as well as European influences, which is reflected in the lighting, furniture and materials.
Studio FB designed a minimalist store for Frame
“The Californian universe with these modernist architectures with a free plan, skylights and the opening of spaces to the outside was our inspiration basis,” Studio FB told Dezeen.
“We imagined this new concept design layout as open as possible, which can be compared to a gallery.”
The store is arranged round a large central pillar
To create
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