Once upon a time, a beauty ‘story’ in a women’s magazine might have been merely about the merits of a product or cosmetic treatment—but not on Faith Xue’s watch. With the head-spinning role as executive beauty director at Bustle, the longtime editor is responsible for instigating the type of beauty- and identity-related conversations that culture needs more of. From content that breaks taboos to franchises that further representation—and strategizing about how to present it all in the most thought-provoking, inspirational, and aspirational way possible—we definitely believe her when she says that no two days in her role are ever the same. Read on to find out how she found
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