The fast-fashion company’s attempt to rebut allegations of forced labor and poor working conditions was met with incredulity online.
When the ultrafast-fashion retailer Shein invited Kenya Freeman on a free two-week trip to China, she was thrilled. It has become a status symbol for Instagram and TikTok creators to be taken on paid excursions by brands, and Ms. Freeman, who had also been designing clothes for Shein for two and a half years, saw it as a major opportunity.
But while brands often plan such trips to promote new products or generate online buzz, Shein’s pitch was unusual: She was among half a dozen influencers in the United States who would
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