Tom Wiscombe Architecture’s (TWA) Sunset Spectacular, a multimedia billboard towering 67 feet above 8775 Sunset Boulevard in West Hollywood, has been turning heads since it was completed last year. West Hollywood’s fabled Sunset Strip has long played host to more common iterations of large-scale urban advertising, with massive rectangular screens and canvases hoisted above the Southern California streetscape to market television shows, luxury products, and personal brands including that of Angelyne. The street has long been a site of both significant signage and artistic output: Ed Ruscha immortalized it in his 1966 work Every Building on the Sunset Strip, in which, one Sunday morning, he photographed a
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