Ringo Studio positions sex toys in athletic-themed room at Contact Sports

Brooklyn-based Ringo Studio has reimagined the experience of shopping for sex toys, creating a store in New York modelled on a collegiate locker room.

The Contact Sports shop on Mercer Street in Soho is designed to feel very different to the typical spaces in which products for sex are purchased.

The store interior features walnut panelling and mosaic flooring

“In a survey conducted before launch, the majority of people reported feeling uncomfortable walking into a sex store,” said the studio. “Uninviting exteriors felt intimidating, the aisles were hard to navigate, and the shelves stocked hundreds of products that were hard to decipher.”

Working with Ringo Studio founder Madelynn Ringo –

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