Reviving the Daniel Roth Watch Brand

Its revival has started with a meticulously hand-finished tourbillon housed in a double ellipse case — and an atypical business model.

MEYRIN, Switzerland — A new horological adventure is slowly taking shape in La Fabrique du Temps, Louis Vuitton’s three-story watch factory on the outskirts of Geneva: the resurrection of the independent brand Daniel Roth.

On center stage for this move, initiated by Jean Arnault, the director of watches at Louis Vuitton, are Michel Navas and Enrico Barbasini. The two watchmakers founded the workshop in 2007 and sold it to Louis Vuitton’s parent company, LVMH Moët Hennessy Louis Vuitton, in 2011.

“The challenge is to respect the creations of Daniel Roth, but

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