It was part of a personal project to reimagine existing brands through their logos and packaging — in this case a redesign of the classic Swan Vestas logo.
Swan Vestas is a brand of matches that has been the UK’s most popular since the 1930s. They’re made by the British company Swan with a history dating back to 1883.
“The reimagined logo mixes fire and the famous swan symbol to create a logo that represents not only the brand, but the product, too.”
A subtle change that makes the mark more memorable and relevant.
Interesting fact: Swan Vesta matches are mentioned in the Ian Fleming novel and make an appearance in the films On Her Majesty’s Secret Service (1969), The Man With The Golden Gun (1975), Moonraker (1979), and Octopussy (1983).
Also interesting is Ben Jones’ 2004 University of Reading dissertation titled (download the PDF).