Plantea Estudio designs intentionally unfinished Veja store “to look like we didn't do anything”

Raw finishes and brutalist interventions feature in footwear brand Veja‘s first dedicated shop in Madrid, complete with an in-house shoe repair workshop and interiors designed by local firm Plantea Estudio.

The retail space is housed in a building in the centre of Madrid, which has functioned as a shop, a restaurant and a bank office since its construction around the turn of the 20th century.

Plantea Estudio has completed Veja’s Madrid store

By the time Veja took on the space, it had been stripped back to a shell and the team at Plantea Estudio immediately saw the potential in the raw, rough interior.

“That kind of brick structure brings you to

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