‘Permanent’ Jewelry in Gold Is Becoming a Classic

When “permanent” jewelry debuted a few years ago, “I didn’t foresee the trend would become a staple of a jewelry wardrobe in 2023, but it has,” one expert said.

On a recent summer afternoon, the Persée jewelry counter upstairs in the Galeries Lafayette Champs-Élysées was busy, with some shoppers inquiring about piercings, but most waiting to get the brand’s Eternam chain, delicate links of gold that are soldered on — forever.

“It’s like a jeweled tattoo,” said Nawal Laoui, the founder and owner of Persée, a Paris brand specializing in diamonds. “Customers like the idea of having a second-skin bracelet, which can be forgotten for its lightness, but remembered for its

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