Online Watch Auctions Go Deeper Into Luxury Territory

Before the pandemic, sales mostly featured more run-of-the-mill timepieces. But that was then.

On May 4, at precisely 8 a.m. in Los Angeles, two prospective buyers began a spirited bidding war on the watch auction website Loupe This over a rare 1967 Cartier Crash wristwatch.

By the time the frenzy — 34 bids over 20 minutes — had ended, the bidder identified as “swoop” had beaten “sionofbo” with an offer of $1,503,888. Once the 10 percent buyer’s premium was added, the total was nearly double the highest result ever achieved at auction for the famously bent-out-of-shape timepiece, an icon of 1960s watch design.

“We smashed the record for a London Crash,” Eric

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