Was it a show? A concert? A shopping spree? A club night? Trick question: it was all of the above. To officially celebrate their upcoming collaboration, Mugler and H&M got the whole gang together for a dynamic night out in Manhattan. The two brands hosted a star-studded runway show, a trio of performances, and an after party—plus the chance to shop the line ahead of its global launch on May 11.
The event, held at a colossal space on the Upper East Side, featured a mélange of mini sets by musicians Shygirl, Amaarae and Eartheater; all of whom recently featured in the Mugler H&M music video. Each artist performed
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