Multistudio—an employee-owned, nationally recognized architecture and design firm—is pleased to announce the appointment of Greg Johnson as managing principal of its San Francisco studio. Johnson brings over 30 years of directorial experience from notable architecture firms, including Perkins+Will and SOM, as well as his own practice, where he partnered with private clients and ownership groups to align vision, design, and performance from concept through completion. His ability to fuse business strategy with design excellence has earned him a reputation as a trusted advisor and collaborative leader across the industry.
“Greg joins Multistudio at a pivotal moment in our 50-year journey,” said Tony Rohr, national managing principal. “As we continue to grow and evolve, we are focused on leaders whose values align with ours and who are driven to make a lasting impact. Greg embodies that ambition. His strategic acumen, paired with being firmly rooted in the San Francisco community, made welcoming him to Multistudio an exciting and natural decision.”
Johnson’s expertise in design, business, and real estate, fueled by experience working as both an architect and a director, allows him to thrive in cross-disciplinary, collaborative leadership. Throughout his career, he has sought opportunities where strategic vision and creative leadership intersect, bringing to Multistudio a track record of leading high-profile, complex development, from billion-dollar research campuses to culturally significant civic and residential projects, all while championing innovation, stakeholder alignment, and long-term value. His passion and commitment to sustainability offer a unique approach to his role, integrating a strategic business mindset while prioritizing environmental responsibility and organizational adaptability, equipped to meet present and future business needs. At Multistudio, Johnson will guide the San Francisco team focusing on design vision, operational excellence, and continued service to the Bay Area’s evolving needs.
“I’m thrilled to join Multistudio as managing principal, where the power of integrated thinking, design excellence, and purposeful collaboration are at the heart of everything we do,” said Greg Johnson. “With a deep appreciation for the firm’s commitment to diversity of thought and a future-forward approach, I am honored to contribute to a practice that not only imagines what is next but builds it. If I were to sum up this next chapter,” added Johnson, “it’s this: strategic by design, driven by vision.”
Johnson holds a Bachelor of Arts in Architecture from the University of California, Berkeley, and is an active member of the American Institute of Architects (AIA) and the Urban Land Institute (ULI). He also served on the Board of SPUR (San Francisco Planning and Urban Research Association), reflecting his deep commitment to civic engagement and regional development.
“As our San Francisco team continues to win and deliver exciting new work and we grow into our new neighborhood in South Park, we’ve found a strong partner in Greg Johnson,” said Lauren MacColl Maass, principal. “With over 30 years of experience in real estate development, architecture, and business strategy, Greg is known for driving innovation, leading complex projects, and fostering cross-disciplinary collaboration—qualities that will be invaluable as we continue to shape the future of our collective studio.”
Multistudio’s work in San Francisco covers various practice areas to serve the complex needs of its clients and communities and spark economic, social, and environmental change. Some of their projects include Chorus, a landmark mixed-use project incorporating a neighborhood cultural institution, theatre, and public plaza designed by Frida Escobedo; 395 Third Street Residences with Henning Larsen; various workplace and office renovations; Timber Town, a conceptual holistic, problem solving approach to providing affordable housing for San Franciscans; and The Michelle Obama School, designed to facilitate active learning and support families as a full-service community resource promoting equitable education.
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