Moschino flagship store references the “history of ancient Italy”

Italian studio Andrea Tognon Architecture has collaborated with former Moschino creative director Jeremy Scott to renovate the brand’s flagship store in Milan.

Located on Via della Spiga, one of Milan’s famed shopping streets, the store sits within the 18th-century Palazzo Perusati, which was recently transformed by real estate company Hines into a luxury retail development.

The store was designed by Andrea Tognon Architecture in collaboration with Scott who aimed to recreate and allude to the history of ancient Italy through a minimalist yet ornamental interior scheme.

The Moschino Milan store was designed by Andrea Tognon and Jeremy Scott

“I was inspired by the rich history of ancient Italy and the beauty

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