Marc Jacobs Chooses His Time Wisely

In the damp heat of late June, the designer showed his fall 2022 collection to the fashion cognoscenti at the New York Public Library.

For approximately six minutes — nine, if you count the finale — Astor Hall in the New York Public Library was transformed into a fashion Brigadoon. At 7:30 p.m. sharp, Marc Jacobs staged his fall 2022 fashion show. By 7:36 p.m., all 42 looks had walked the runway before a single row of 100 guests seated on metal folding chairs. By 7:39 p.m. — poof — it was gone.

In attendance were mostly hard-core New York fashion people — Grace Coddington, Anna Wintour, Mickey Boardman, Derek Blasberg

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