Louis Vuitton Watches Move Upmarket

As it announced a watch case redesign, the brand said it will make fewer, but more sophisticated, timepieces for higher prices.

“This is probably the most important launch for Louis Vuitton since the launch of the Tambour 21 years ago,” Jean Arnault, watch director at Louis Vuitton, said a few hours before friends of the brand, collectors, influencers and media representatives from around the world joined Bradley Cooper, Alicia Vikander and Michael Fassbender in the Musée d’Orsay near the massive clocks overlooking the Seine.

But the starry gathering on July 5 wasn’t just to present the brand’s redesigned Tambour case, for the first time as a sports watch with an integrated

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