“Life Is Better With Glitter!” Meet The Designers Behind It Girl Brand, Joy Cioci

Joy by name, joy by nature. Who among us doesn’t love a magpie moment? It makes sense, then, that Joy Cioci is going down such a treat with party girls, A listers, and best dressed list fixtures alike. In particular, their painstakingly detailed recent collection Sparkle & Shine which makes a new chapter for design duo Joy Cioci and Hayley Gentry. After bookmarking the brand’s Instagram pictures for a minute, saving them away for later outfit inspiration, we were keen to know more about the history of the label. Turns out Cioci had originally launched the brand back in 2010, building on years’ of experience working for Nina Ricci,

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