Kith creates “industrial ambiance” for its Williamsburg store

American clothing brand Kith has created a flagship store in Williamsburg, Brooklyn, that uses brick, wood and steel to reference the industrial history of the neighbourhood.

Designed by Kith‘s founder Ronnie Fieg and the brand’s in-house team of architects, the Williamsburg location is located in the Gensler-designed 25 Kent Plaza office building, where Kith also has its corporate offices.

Kith designed a store for its apparel in Williamsburg

The design takes elements that carry through some of the other Kith stores, such as marble finishes and metal fins, and adds details that situate it in the context of Williamsburg.

These include a massive circular structure at the heart of the

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