A three-tiered diving board stands next to a metallic palm tree inside this pop-up shop that designer Willo Perron has created for Kim Kardashian‘s lingerie brand SKIMS in London.
The brand’s first physical retail space in the UK, at the Selfridges department store in London, follows the same formula as its debut shop in Paris. Here, surfaces were coated in panels of glossy plastic with gentle thermoformed curves to suggest the shape of the human body.
SKIMS has opened a swimwear pop-up in Selfridges
But for this temporary summertime pop-up, Perron abandoned the brand’s typical fleshy colour palette in favour of a pale blue hue reminiscent of a heavily chlorinated
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