Kelly Helfman On COTERIE’s New Era

Even fashion trade shows need a facelift and COTERIE’s president Kelly Helfman set her sights on making some changes for the long-running show, which wrapped last week at the Javits Center. She took some time out of her busy schedule to talk to The Daily about the changes and why it was time to modernize the show. 

COTERIE had a reboot this year. What’s new?
Honestly, we sat back, the pandemic did some good things, and we really sat back and thought, “What is our purpose moving forward and how are we going to address the changes in the industry, and how are we going to evolve?” Even though the

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