Jurmo Watches Make Customization a Selling Point

“Our goal is to make watches for people that are meaningful to them,” one of Jurmo Watches’ founders said.

The men behind Jurmo Watches say their clients often fall into one of two categories: those who know exactly what they want, and those who have little or no idea and need some direction.

That is because the Finnish brand, founded in 2017 by Martin Kalland and Kim von Gerich, produces mechanical timepieces that can be customized, calling for a bit of decision-making. (Think ordering a pizza or getting a tattoo.)

Many watchmakers outsource customization and charge hefty fees for the service, but the men said they aim to produce more affordable watches,

→ Continue reading at The New York Times

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