The artist’s organization said it rejected requests from the fashion company to use the artworks in handbag ads, but the luxury brand used them anyway.
The Joan Mitchell Foundation sent a cease-and-desist letter to the Paris headquarters of Louis Vuitton on Tuesday, alleging the fashion brand had used the artist’s paintings in handbag advertisements after her nonprofit organization repeatedly declined to give its approval.
Mitchell, who died in 1992, is considered one of the great abstract artists of the postwar period, and her large-scale works regularly sell for over $1 million at auction. At least three of her paintings, known for their vibrant symphony of color, appear in current Vuitton ads
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