Jeanne Damas’s Rouje: A New Standard-Bearer for French-Girl Style

Jane Birkin made the look famous. Now Jeanne Damas is selling her version of it to the masses through her clothing brand, Rouje.

Sitting outside at Gemma, the restaurant at the Bowery Hotel in Lower Manhattan, Jeanne Damas offered a textbook example of what many might call French-girl style.

She was wearing a camel trench coat over jeans, and her brown hair and bangs looked naturally tousled, as if she had woken up that way. Her visible makeup consisted mostly of red lipstick, which had faded into a more natural-looking tint. On cue, a waiter approached to deliver her a black coffee and a croissant.

It was a Wednesday morning in September,

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