Jane Pratt reveals her new brainchild: DeedDa
Say hello to DeedDa. Jane Pratt, the editor of the beloved defunct outlets Sassy, Jane, and xoJane, has launched a new digital publication and platform. DeedDa is a joint content-and-commerce venture with Carolyn Rafaelian, the founder of jewelry company Alex and Ani, and is scheduled to go live in April. Sharing the news exclusively with Vanity Fair, Pratt says the website will have between 15-20 original pieces of content a day, related to beauty, fashion, current events, art, home, food, sex, mysticism, and no shortage of shocking first-personal confessionals—put the kettle on, we’re ready for the tea. Those of a certain age
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