JamesPlumb fuses bulrush and hemp elements at Cambridge Aesop store

London design studio JamesPlumb blended handwoven bulrush shelves with earthy hemp accents to create the interiors for this Aesop store in Cambridge, which takes cues from the nearby River Cam.

Located on the city’s Trinity Street, the Aesop outlet was conceived as a “woven reading room” that provides a place to shop and leaf through books, according to the Australian skincare and cosmetics brand.

The JamesPlumb-designed shopfront features a facade informed by leather

The store’s understated shopfront is painted a dark brown hue informed by well-worn leather, which nods to antique book bindings in reference to Cambridge’s history of academia.

Inside, a curved and slatted window seat doubles as a

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